Larry Keeley of the Doblin Group explained the emerging disciplines of innovation and how they apply to you and your business. Larry will describe how to systematically boost your innovation success rates to 35%-70%. The norm today is an incredibly low 4% rate.
Larry explained how to identify the many surprising, counter-intuitive myths and lore that undermine innovation efforts-and how to adopt methods and logic that can shift innovation from a vague hope to a deep competence. He explained how the success of the iPod illustrates the value of innovating across several types of innovation simultaneously, and the importance of effective customer-centered methods.
Tuesday, September 18th8:00 A.M. Breakfast and Workshop 2:00 P.M. CloseNo registration is required for this free meeting of UX professionals.